Privacy Policy

Effective date: October 15, 2025

Overview

This Privacy Policy explains how Deck Builder Muskoka (“we,” “us,” “our”) collects, uses, discloses, and protects personal information when you visit or interact with our website deckbuildermuskoka.ca (the “Site”), contact us, or use our services. By using the Site, you consent to the practices described in this Policy.

If you have questions, contact us at sales@deckbuildermuskoka.ca.

Scope

This Policy applies to personal information we collect online through the Site and offline through communications with you. It applies to visitors and prospective or current customers. Additional terms may apply to specific services or promotions.

Information We Collect

Information you provide directly

• Contact details: name, email, phone number, address
• Project details: property information, design preferences, budgets, photos you upload
• Communications: inquiries, quotes, feedback, and other correspondence

Information collected automatically

• Device and usage data: IP address, browser type/version, pages visited, time and date of visits, referring URLs
• Cookies and similar technologies: identifiers used for functionality, performance, analytics, and preferences

Information from third parties

• Lead sources or referral partners (if you were referred)
• Public records or service providers that help us validate contact details or service locations

We do not intentionally collect sensitive personal information unless it is strictly necessary for a specific purpose you request and you provide it voluntarily.

How We Use Your Information

We use personal information to:

• Provide quotes, schedule consultations, and deliver our services
• Respond to inquiries and provide customer support
• Operate, maintain, and improve the Site and our services
• Personalize your experience and remember preferences
• Conduct analytics, quality assurance, and security monitoring
• Send service-related communications and, where permitted, marketing communications
• Comply with legal obligations and enforce our terms

Legal Bases (EEA/UK visitors)

Where GDPR/UK GDPR applies, we process personal data on the following bases:

• Performance of a contract or to take steps at your request prior to entering a contract
• Legitimate interests (e.g., improving services, securing the Site), not overridden by your rights
• Consent (e.g., certain cookies/marketing) which you can withdraw at any time
• Compliance with legal obligations

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable core site functionality
• Analyze traffic and performance
• Remember your preferences

You can control cookies through your browser settings. If required by your jurisdiction, we will present a cookie notice or obtain consent for certain cookies.

Analytics and Advertising

We may use analytics tools (e.g., website traffic measurement) to understand how the Site is used and improve it. We do not sell personal information for money. If we ever use targeted advertising technologies that constitute a “sale” or “share” under applicable laws, we will provide required notices and opt-out mechanisms.

Sharing and Disclosure

We may share personal information with:

• Service providers and contractors that help us operate the Site, manage communications, provide analytics, or deliver services (bound by confidentiality and use limitations)
• Professional advisors (e.g., accountants, lawyers) under appropriate obligations
• Authorities or other parties when required by law or to protect rights, safety, and property
• In connection with a business transaction (e.g., merger, acquisition), subject to safeguards

We do not sell personal information in the conventional sense.

Data Retention

We retain personal information as long as necessary for the purposes described above, including:

• While providing services and for a reasonable period thereafter for recordkeeping, legal, and business purposes
• As required by applicable laws and regulations When no longer needed, we take steps to delete, de-identify, or securely store information.

Security

We implement reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure.

International Data Transfers

If you access the Site from outside Canada, your information may be processed in Canada and other locations where our service providers operate. We take steps to ensure appropriate protections for international transfers where required by law.

Your Rights and Choices

Canada (PIPEDA)

Subject to limited exceptions, you may request access to and correction of your personal information. You may also withdraw consent to optional processing (e.g., marketing) at any time. Contact: sales@deckbuildermuskoka.ca.

EEA/UK (GDPR/UK GDPR)

You may have the right to request:

• Access, rectification, or erasure of your personal data
• Restriction of processing or data portability
• Objection to processing based on legitimate interests and to direct marketing
• Withdrawal of consent where processing is based on consent You also have a right to lodge a complaint with your supervisory authority.

California (CCPA/CPRA)

California residents may have the right to:

• Know/access the categories and specific pieces of personal information we collect, use, disclose, “sell,” or “share”
• Request deletion or correction of personal information
• Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising
• Limit the use/disclosure of sensitive personal information (if applicable)
• Not be discriminated against for exercising these rights To exercise rights, email us at sales@deckbuildermuskoka.ca. If we implement “Do Not Sell or Share” mechanisms, we will provide them on the Site.

Marketing communications

You can opt out of marketing emails by using the unsubscribe link in our emails or contacting us. We may still send service or transactional messages.

Do Not Track

Your browser may offer a Do Not Track (DNT) signal. Because there is no universal DNT standard, we do not currently respond to DNT signals. We will honor legally required opt-out preferences where applicable.

Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under the age required by applicable law. If you believe a child provided us information, contact us to request deletion.

Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for their privacy practices. Review their policies before providing personal information.

Changes to This Policy

We may update this Policy from time to time. We will post the updated version on this page with a revised “Effective date.” Your continued use of the Site after changes means you accept the updated Policy.

Contact Us

• Company: Deck Builder Muskoka
• Website: https://deckbuildermuskoka.ca/
• Email: sales@deckbuildermuskoka.ca

If you need this Policy in an accessible format or have questions about our privacy practices, please contact us.